What Would an Extra £500 on Every Booking Mean to Your Business?
You can shoot a wedding that makes people cry. So why does the money never match the work? Join the free IGNITE Taster Masterclass and see the pricing and sales system built specifically for UK and Irish wedding photographers who are done being the best-kept secret in their area.
Free to attend. Live and online. Built for working photographers, not hobbyists.
You're working harder than ever, and the numbers still don't add up
You raised your prices once, got a knot in your stomach, and quietly dropped them again.
You watch photographers whose work is no better than yours charge double, and you can't work out what they know that you don't.
Some months you're fully booked and still scraping. Other months the diary goes quiet and the worry creeps in.
You've tried it all. Discounting to win the booking. Posting more on Instagram. Cobbling together DIY marketing on a Sunday night. None of it stuck, because none of it fixed the actual problem.
Talent was never the thing that pays the bills. Plenty of brilliant photographers undercharge their whole careers and burn out believing they just need to work harder. They don't. They need a system.
Do nothing, and next year looks exactly like this one. Same prices. Same quiet months. Same Sunday-night worry, a little louder.
IGNITE is the pricing and sales system for photographers ready to run a real business
It was built from 25 years inside the UK and Irish photography industry, working directly with thousands of photographers, watching exactly where talented people leave money on the table and exactly what the confident, well-paid ones do differently.
It is not generic business coaching. It is not hustle. It is a clear framework for pricing your work with confidence, selling without feeling pushy, and following up so fewer enquiries slip away. The IGNITE Taster Masterclass is your first look at how it works, and it is completely free.
One focused session. Three shifts that change what photographers earn.
The free IGNITE Taster Masterclass runs live online on Monday 09th November at 7pm (UK time), built around the three things that separate the well-paid photographers from the endlessly busy ones.
Stop the ghosting
The simple follow-up system that turns more of your enquiries into booked, paying work instead of ghosted threads.
Reprice with confidence
Why your price is a signal, not a cost, and how to set packages your ideal clients respect instead of negotiate.
Sell without pushy sales techniques
How to lead a sales conversation that feels like helping, not pushing, so the right clients say yes at the right price.
You leave with a clear picture of why talent alone never moved the needle, and what a proper pricing and sales system actually looks like for your business.
Twenty-five years inside the industry, not theory from the sidelines
This is not theory from someone who has never run a studio. The IGNITE framework comes from 25 years spent inside the UK and Irish photography industry, working hands-on with thousands of wedding photographers, in the rooms where pricing and sales actually happen.
It was born from watching the same thing happen again and again: brilliant photographers undercharging, working themselves into the ground, and quietly believing the answer was to shoot more. It never was. IGNITE exists to give them the system nobody taught them.
A straight word on proof. IGNITE is a newly launched programme, so you will not find a wall of cherry-picked screenshots here. What you will find below are photographers talking about it in their own words, and a framework built on 25 years of real industry experience, not a stock-photo guarantee of overnight riches. Come to the free Taster and judge the system on its own merits, before you ever spend a penny.
Jeremy Price, Founder
Jeremy with some of the UK's best-known business faces
Twenty-five years in business puts you in the same rooms as people who have built brands from scratch.
Hear it from photographers who have worked with Jeremy
No scripts, no studio lighting. Just working photographers on what changed for them.
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Everything you get at the IGNITE Taster, at no cost
- The full IGNITE Taster session, live and online, with time to ask questions
- The three-shift framework: repricing, selling, and follow-up, explained in plain English
- A clear, honest look at why talented photographers undercharge, and how to stop
- Your next step mapped out, with no pressure and no pushy pitch
No cost. No catch. Just the first proper look at the system that helps photographers charge what their work is worth.
The honest answers to what you're probably thinking
Most courses hand you information and leave you to it. IGNITE is a system you install, not a video library you forget. The Taster shows you the framework itself so you can judge it for yourself, free, before you commit to anything.
Good. The photographers who think they are "not salespeople" are exactly who this is built for. You will not be taught to be pushy. You will be shown how to lead an honest conversation that helps the right client decide.
It is rarely the market. It is the way the price is presented. The Taster covers why price is read as a signal of quality, and how repricing changes who you attract, not just what you charge.
That is the trap. Busy and underpaid is the exact problem IGNITE solves. One focused free session now is what stops next year looking like this one.
The Taster works brilliantly for some photographers, and not at all for others
Two minutes of honesty here saves you an hour later. Have a read before you book your seat.
This is for you if...
- You're a working photographer in the UK or Ireland, taking on real wedding client work.
- You've been at this long enough to know talent alone doesn't pay the bills.
- You're ready to reprice and actually implement, not just collect another course you never open.
- You can be honest about where the business really is, financially and otherwise, without pretending it's better than it is.
- You're ready to invest in changing things, not just thinking about it.
This isn't for you if...
- You're a hobbyist who isn't running a real photography business yet.
- You're hoping for a magic fix that works without changing how you price or sell.
- You think the problem is always your market or your clients, and you're not open to another explanation.
- You just want free advice to skim and screenshot. The Taster hands you the system, but only if you turn up to use it.
- You're after overnight success. This is a real business built over 30 to 90 days of implementation, not a hack.
Four steps. One free hour.
You register
Save your seat in under a minute. A few quick details and you're booked onto the IGNITE Taster Masterclass on Monday 09th November at 7pm.
We confirm
You'll get your joining link and a couple of friendly reminders, so the session never slips off your radar.
You get set
Pop Monday 09th November at 7pm in your calendar and turn up with your business exactly as it is today, plus the questions you actually want answered.
You join the live masterclass
One electric hour with Jeremy, live. This is where your pricing finally clicks, the three shifts land, and you start seeing your whole business differently. Expect at least one change you can make that week. Most photographers walk out wishing they'd been in this room years ago.
Honest answers to fair questions.
When is the masterclass?
Does the Taster really cost nothing?
Is this just a sales pitch in disguise?
My market won't pay higher prices. Will this still help me?
I don't have many bookings yet. Should I really be raising prices?
I've done courses before and nothing changed. How is this different?
I'm too busy to add one more thing right now.
Who is Jeremy, and why should I listen?
Your seat is waiting
Stop undercharging. Start building a business you're proud of.
The IGNITE Taster Masterclass is free, live, and happens on Monday 09th November at 7pm (UK time), for UK and Irish wedding photographers who know they're worth more than they're charging. I'll see you there. Jeremy
Register for the free IGNITE Taster Masterclass below
Free to attend. No pressure, no hard sell. Just the system, explained.